BA100

Client: British Airways

Media: Social, print and Film.

Role: Creative (TV) and Creative Director (Other media)

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British Airways was celebrating its centenary at a time when the country was divided by Brexit.  We wanted to bring the nation together so we wrote a love letter and created the BA100.

 

The best of Britain, one hundred greats from Oscar winners Gary Oldman, Olivia Colman and Riz Ahmed, Brit Award winner Paloma Faith, world heavyweight champion Antony Joshua, Paralympic gold medalist Ellie Simmons, Olympic gold medalist Nicola Adams to national treasures like Grayson Perry, Jane Goodall, Winnie the Pooh and David Bowie.   We put them all on the greatest flight since Concorde, Flight BA100.

 

Then over the course of the year realeased one hundred love letters, this time from the BA100 themselves.