Lunch atop a skyscraper

Client: British Airways

Media: Out of home

Role: Creative

 

1932. America is in the middle of The Great Depression, trying to build its way out of it, literally. One image became a symbol of hope during this time: Lunch Atop A Skyscraper. And it’s also become one of the most iconic images of New York City.

 

2021.  The world is in the middle of a global pandemic and the economy reeling from it. London to New York, British Airways most lucrative and iconic route, allowed to reopen. Hope on the horizon again. So naturally it needed something iconic to re-launch it: Lunch Atop a Skyscraper – painstakingly reimagined.