YOU ALREADY VOTE

Client: My Life My Say

Media: Influencer and OOH

Role: Executive Creative Director

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How do you tackle Gen Zs political disinterest and get them to vote?  By tapping into culture and highlighting the fact that they already do. Young people are 68% more likely to vote on reality TV than in an election so we used Reality TV stars and punchy OOH to flip the coin and get them to vote on their own reality.

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And because Gen Z notoriously (and statistically of course) leave anything urgent to the last minute, we left our campaign to the last minute too.  Launching with just 48 hours until the registration deadline. 

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We'd achieved a massive 90% surge in registration in one day. Just look at that pretty nifty graph from the Daily Mail that shows just how successful we were.  Don't worry a case study will come shorty telling y'all all about it.