The Hornicultural Society

Client: Relate

Media: Product design, social, OOH and PR.

Role: Creative and Creative Director

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One of the most awarded campaigns in the world in 2023.  No.35 in the WARC Creativity 100.  

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Gardening is one of Britains favourite pastimes. 
As well as sex. And with the biggest rise in STI’s being amongst the over 65’s, there’s clearly more goes on in the potting shed than we realised. But how do we grab attention and talk to these keen horticulturalists about something so urgent?

Relate presents The Hornicultural Society.
  It’s just as informative as their other favourite gardening society, but it puts a whole new spin on how to sow their seeds safely and keep their firm vegetables and bushes free from disease. 

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A brand of condom seed packets launched in garden centres and featured in every major newspaper and on prime time daytime talk shows and news programmes including BBC, ITN, 5 News, Loose Women and Good Morning Britain.

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