The joy of later life sex

Client: Relate

Media: Social, print, OOH, and PR.

Role: Creative and Creative Director

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A whooping 80% of British society flinch from talking about sex.  And when it comes to older people? Forget it.  There is a notion that they shouldn't, couldn't and wouldn't want to have sex or be intimate. This is unhealthy for everyone.  So we shattered the myth with a bold and unmissable campiagn that started a long overdue conversation, sweeping not only Britain but the world.  Sex in old age was suddenly on everyone's tongues.